My dad first told me about twitter. He did not really have a clue to what it was either but explained that they were using it at work. he works for the St. Louis Cardinals baseball team and they were having their team mascot , Fredbird, "tweet" fans about giveaways and event related to the Cardinals. This is an example of the Cardinals organization using "mass communication" to their fans.
According to Paul Levinstion, Mass Communication is a message to many people, another deffiniton is, describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time.
The Cardinals organization was able to reach out to many fans for many cardinals events, it is free promotion for any business. This is an example how how Levinstion explains how twitter can can reach out to "Groups of all sizes and purposes send out tweets" (Levinstion 136).
The business side of twitter has many pros. However after getting a twitter account for my Social World class, i see how people use it not only to promote business and their products, but its a personal promotion.
Twitter is just another way for people to connect. It is more brief than a blog or even a Facebook post but it seres as a daily update to someone.
So what are your thoughts on twitter? do you use it for more promotional use or personal updates

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